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Where has Cellar Insights been, and where could it go next?
Cellar Insights
Wireless sensors and software that warn potato growers about rot in storage weeks before they can smell it.
Selected publicly reported milestones
For demonstration only. Built from public records, not reviewed by the company.
Earlier milestones (8)
- 2023Studio launch Build the company
Carrot Ventures, the Calgary agtech studio set up in 2021 with backing from AVAC (now Verdex Capital) and Farm Credit Canada, launched Cellar Insights as its second company. calgary.tech
- 2023IRAP project Research
NRC IRAP put $75,000 into a project to analyse and validate remote potato storage monitoring, running 1 September 2023 to 31 October 2024. search.open.canada.ca
- 2023First grower pilot Farm trials
The first pilot ran with 25 growers through the 2023 to 2024 storage season, aiming for Canadian sales in 2024 and US sales in 2025. spudsmart.com
- 2024Alberta scaleup accelerator Build the company
The company went through the SVG Ventures accelerator in Alberta, run with Alberta Innovates under its Scaleup Gap Program, with support in 2024 and 2025. betakit.com
- 2025RDAR research grant Research
RDAR put $493,185 from the Sustainable Canadian Agricultural Partnership into early detection of spoilage in stored potatoes, running June 2025 to May 2027. rdar.ca
- 2025FCC Innovation Farm Farm trials
FCC picked the company, which it calls an FCC Capital portfolio company, as one of five technologies for its first potato site, the EMILI Innovation Farms site at MacGregor, Manitoba, where EMILI is demonstrating the sensors through 2025 and 2026. fcc-fac.ca
- 2025Oversubscribed seed round Equity
An oversubscribed seed round co-led by Tall Grass Ventures and Accelerate Fund IV, with Carrot Ventures, the University of Alberta Innovation Fund and UCeed, amount not published. potatogrower.com
- 2025Manitoba team Talent
Part of the seed money pays for a new team presence in Manitoba backed by Manitoba First Fund. potatogrower.com
- 2026THRIVE strategic investment Equity
SVG Ventures THRIVE invested $500,000 through its Pioneer Fund to take the system into commercial rollout, after meeting the company in its Alberta accelerator. freshplaza.com
- 2026PEI and US push Markets
Installations are under way in Prince Edward Island and early talks have started with growers in Idaho and Washington. freshplaza.com
- 2026RDAR showcase talk Research
The CEO presented the rot sensing work at the RDAR Research Showcase in Edmonton. albertafarmexpress.ca
- 2026THRIVE Rising Star Build the company
Named one of 10 AgTech Rising Stars in the THRIVE by SVG Ventures 2026 report, one of two Calgary companies on the list. betakit.com
- 2026Rotten Potato Data Project Farm trials
The company began paying growers in Manitoba, Alberta, PEI and New Brunswick for past spoilage records, up to $1,250 per approved event as $250 cash plus a $1,000 monitoring credit. potatopro.com
More about Cellar Insights
Sensors that warn potato growers about rot in storage before they can smell it.
Our read Past first farm trials and a seed round, now growing sales across provinces and into the US.
Questions a company might ask
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